AMIKA

get shiny hair from every angle. this antioxidant-rich conditioner boosts brilliant shine by 45%* and removes 57%* pollution buildup that would otherwise block a shiny, healthy hair look.

who it’s for

fine-medium hair types 1-3c

why it’s special

take a shine to lustrous locks. infused with grape leaf extract, raspberry extract, magnolia extract, and sea buckthorn, this shine-inducing shampoo offers lightweight moisture while boosting hair color vibrancy.

• boosts brilliant shine: your mane will be as bright as a mirrorball with 45%* more shine.
• removes 57%* of pollution buildup: that would otherwise block a shiny, healthy hair look.
• smooths + softens: lather up your locks with mirrorball for a softer, smoother, and shiny finish.

antioxidant-rich shampoo that boosts brilliant shine and removes pollution buildup.

get shiny hair from every angle. this antioxidant-rich shampoo boosts brilliant shine by 45%* and removes 57%* pollution buildup that would otherwise block a shiny, healthy hair look.

who it’s for

fine-medium hair types 1-3c

why it’s special

take a shine to lustrous locks. infused with grape leaf extract, raspberry extract, magnolia extract, and sea buckthorn, this shine-inducing shampoo offers lightweight moisture while boosting hair color vibrancy.

• boosts brilliant shine: your mane will be as bright as a mirrorball with 45%* more shine.
• removes 57%* of pollution buildup: that would otherwise block a shiny, healthy hair look.
• smooths + softens: lather up your locks with mirrorball for a softer, smoother, and shiny finish.

*clinically proven, when used with mirrorball conditione

a sulfate-free shampoo that's packed with vitamins + antioxidants for soft + nourished hair.

packed with nutrient-rich sea buckthorn, normcore signature shampoo leaves hair 7x more conditioned* and results in nourished + soft hair.

who it’s for

fine to medium hair types 1-2c

why it’s special

it’s called ‘signature’ for a reason…packed with a cocktail of vitamins + antioxidants, this lathering shampoo results in clean, soft, + nourished hair.

• leaves hair 7x more conditioned*.
• coconut acid - provides excellent lathering + conditioning.
• 94% agree normcore signature shampoo gently cleanses hair without stripping moisture**.

what it is

rush into a relationship with long-lasting moisture. infused with hyaluronic acid and squalane, this hydrating shampoo gently cleanses and drenches hair with 3x more hydration*. *clinically proven, shampoo + conditioner when used as a system.

who it’s for

for dry, textured, or coarse hair types 2a-4c.

why it’s special

drench your hair with 3x more hydration* with hydro rush intense moisture shampoo. immersed in potent + natural ingredients, this shampoo gently cleanses while resulting in long-lasting moisture.

• ultra-hydrating: hydro rush intense moisture shampoo boosts moisture for 72 hours* and results in hair that is 3x more hydrated*.
• reduces breakage: this shampoo is clinically proven to result in 50% less breakage*.
• immersed in natural, potent ingredients like squalane, hyaluronic acid, polyglutamic acid, coconut water, and blue algae.

*clinically proven, shampoo + conditioner when used as a system.